Tag Archives: Google

A Walk in the Art


Cool Toys Pic of the day - Google Art Project

Cool Toys Pic of the day – Google Art Project (Photo credit: rosefirerising)

Art Insitute of Chicago on Museum Monday.

This wonderful post from Mary Joe Gibson and this write life goes inside the Art Institute of Chicago. The galleries are also featured in the Google Art Project.

Happy Memorial Day.


Hey, Look Over Here!


There’s only so much jumping up and down and waving your hands you can do before people stop paying attention.

So how do you get noticed in the digital age? The simple answer is Twitter, Facebook, blogging, etcetera… etcetera…. all of the above. How’s your traffic? Tweeting and updating your social media is great, but what if a few tweaks could significantly increase your traffic? It’s not about getting attention, it’s about being found in a sea of tweets and email blasts.

Here are some tips:

Search Engine Optimization

  • Your blog or website is your public persona and billboard for branding, writing and winning over new fans. How do people find information on the web? Search engines. Is your blog Search Engine Optimized (SEO)? It’s not so scary or hard to tweak your site content to be search engine friendly. Begin with a list of words closely associated with your branding. Now look through your recent blog posts and see if these words appear. If not, you’re not giving a clear message to readers of who you are and what you’re about AND search engines, which send out crawlers, will not find you and deliver your site to new readers. Optimization should come after you’ve written your post and before you publish as part of the proofreading/revising stage. Key words should feel natural, not planted.

Appeal to Short Attention Spans

  • Bullet points allow readers to skim and read information they feel is relevant to their needs. If they like what they skim, they’ll take the time to read more.

 Infographics

  • Map your characters, plot, or anything that delivers a fun nugget of information to your readers.

 Use Cool Tools

  • Find innovative ways to use new media tools. Pinterest is the hot new social media trend, but how do you use it for gaining attention rather than pinning random pictures? Try creating a board that’s all about your writing genre, or the novels that most influenced your writing. How about organizing pix and links for your writing research? This lets your readers see into your creative process. I’m building a board titled The Art of Art Theft. I’m pinning famous work, giving the artist and date the piece was stolen. Some of these will be mentioned in my new art crime thriller, “WIRED” and the follow-up novel “Persistence of Time”.  

Branding… or how to find your keywords

  •  Branding is what you’re all about: your writing, your genre, your style, your theme. It doesn’t matter if you’re a writer selling novels or a business promoting a new product, the words should represent what you want others to identify with you. Without thinking too deeply, jot down the words that come to the top of your mind. Now imagine a triangle. At the top is what you’re trying to accomplish, on the lower corners you have your list of key (branding) words and your novel/product. They should all work together to make a cohesive message. If you wanted to find you on the internet without using your name or the name of your novel/product, what words would you choose?  

At the top of my triangle I’ve written Build Audience. The lower left corner lists key words Thriller, Mystery and Art Crime. The last corner lists “Perfect Copy” and “WIRED”.

My Last Tip…

  • Check out LinkedIn groups related to social media, your interests, or writing platform.  The conversations shared will give you a fast track to new trends and tools to help you get noticed.

Book Marketing Insight


What if you could be sure there was an audience ready to devour your next book? What are the hot key words you should use in your book description and marketing to get readers to notice you? Is the trending interest going up or down?

Since there isn’t a working crystal ball nearby, I resorted to more useful Google tools, Insights for Search and Google Trends.

Google Trends
This nifty tool allows you to compare the trending pattern of multiple search terms to compare where the greater interest is trending across Google web searches and news references. But there’s more! It also breaks out the data by geographic region and time.

In my own search for “book, art theft” the trend for both the web and news were high which bodes well for my next two novels. Since I set the region to World, I also know that the United States ranks third in interest behind Egypt and India. By clicking United States under the Region results, I get a sub-region breakout by state and then top cities. Now I’m digging down to where my fans may be and can target their time zones via Twitter. (You may have 2k+ followers, but if you miss their coffee break, they’ll never see your message.)

If I were to use this information to tweak my marketing messages, I would need to be sure to include key words related to my genre/content that trend well in web searches. (Think Ad Words)

Insights for Search
The difference between this and Trends is that Search is analyzing the data over search volume rather than directional trend. The graphs may look similar, but the data gleaned will be more detailed here.
Here’s an example for my search “stolen art”:

I’ve added News Headlines so I can verify I’m actually looking at data related to my subject and not a video game or music playlist. Over the past 12 months, New York, California and Texas have the highest search rate. If you are logged into your Google account, you’ll also see actual numbers.

Since I have a fair number of Twitter followers and blog fans in the UK and Canada, I added those two countries to my search and voila, I can clearly see where I have my work cut out for me.

Disclaimer: I do not work for or have any affiliation with Google. I just love how easy they make it to do research and fine tune my work.

Have fun playing and be sure to share any cool tools you’ve come across that helps you write and sell more books:).

***   For other Google tools go to Google.com and click” More” on the top menu and them click “Even More”.   ***


I have a Google Puppy


I have a Google puppy that fetches news articles, blogs and press releases several times a day and drops them into my mail box. These aren’t your random posts, but targeted to what I need for my WIP. Google Alerts are quick and easy to set up, and if the information it brings doesn’t work out, I can tweak it until I’m getting quality and insightful morsels.

I originally set up an alert for “FBI art theft”: worked great, although there is a video game that keeps popping up. Then I set up “Interpol art theft”. Apparently there’s a band by that name currently touring, but not quite what I was looking for. Since 90% of the fetches were band related with no criminal intent, I dropped the search.

I discovered that by automating the research and having it done on a rolling basis, I was getting more news clips and updates on old theft cases than if I had done this at random times on my own. The criminal methods and outcomes of these cases are evolving, and to keep my work fresh, I want to be in the know about what’s going on in the art world, what’s been stolen and who is getting arrested. This timely information helped me create a realistic world for my main character and fueled creative ideas.

Google Alerts reminds me of the old clip service bureaus. Those were the people who scoured newspapers and magazines for their clients and made a “clip book” of their public image. Google Alerts take much less time and you’re never in danger of paper cuts.

20 Years ago, we would have scanned microfiche to read up on news events or locate historical documents. We’d drive to the county seat courthouse to look up birth records and find old maps and photos to help fuel our fiction. Be thankful for the 21st century.

To try it out yourself go to www.google.com and click More at the top, then click Even More at the bottom of the drop-down and Alerts will appear in a list of Google-ish options.

If you’d like to help name my puppy, DM me at @jpg_writer.


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